Video / Short
Small Agency, BIG Impact : Competing with Giants
A small-agency owner explains how AI has narrowed the capability gap with much larger agencies that previously had a decisive resource advantage.
Video summary
A small-agency owner reflects on how AI has narrowed the capability gap with much larger agencies. In the past, they felt the larger firms had resources that were far beyond the reach of a smaller team.
They now see AI tools as giving a smaller agency access to capabilities that once required much greater scale. The short presents this as the speaker’s experience of a shifting competitive landscape, rather than a claim that size, expertise or resources no longer matter.
Video transcript
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I own a small agency compared to the big boys that are out there, but the big boys are now scratching their head because we got the same capabilities than them. Um back then, you know, uh we couldn't compete with those type of um giant agencies because the resources they had were just ridiculously far ahead of us.