Is SEO Dead : The Rise of Search Agent Optimization!

The speakers revisit the claim that search engine optimisation is dead and propose a new phrase: search agent optimisation. They use it to describe a world in which people discover information through AI assistants such as ChatGPT as well as conventional search engines.

The short does not declare traditional search obsolete. Instead, it highlights a shift in how people ask for information and suggests that businesses may need to think about how their material is found and understood by search agents.