Video / Short
Adapt or Die: What AI Is Doing to Human Creativity
This short excerpt considers how AI changes creative work and why adapting does not remove the value of human storytelling and performance.
Video summary
The speakers discuss how AI is already changing creative work, including functional voice-over and face-to-camera video. They note that some production tasks can be generated by AI rather than performed in the traditional way.
They also describe AI as useful within a creative process, for example in refining a video script. The short frames adaptation as the challenge: new tools may change the work, but they do not remove the value of human storytelling, performance and creative direction.
Video transcript
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AI is definitely changing the the voice over industry. It already has. Um some of the more functional voice over work is increasingly being generated by AI.
Well, especially with AI coming in, let's bring in that word right now. With AI coming in, that face-to-camera stuff can be done with AI.
It is useful as something that you use for as as an assistant, however. It is useful within the creative process. It helps with script refinement, for instance, for video work.
AI, is it hype or help?