4 Things You Must Do Before Rolling Out AI in Your Business

Pete Cooper gives four practical prompts for businesses planning an AI rollout. He warns that dropping a language model onto employees’ desktops is unlikely to generate the expected return, and says leaders should start from the business outcome they want to change.

The advice is to work top-down from goals such as revenue, cost or future readiness, define the expected return and require audit trails for critical workflows. Cooper also urges businesses to begin early because he expects larger competitors to move quickly. These are the speaker’s strategic recommendations, not a guaranteed implementation formula.